Juliette Laroche, a Senior Industrial Designer at IDEO SF with 5+ years of experience across diverse industries including consumer goods, transportation design, electronics, kitchen tools and home appliances. Her expertise extends beyond physical product design to UX/UI design, app development for smart home appliances, and service design. Guided by human-centered design principles, design thinking, research, user testing, and rapid prototyping, she collaborates within teams to make impactful design decisions. Juliette's passion lies in leveraging new technologies to enhance people's lives, through storytelling techniques, material exploration, AI and using biodesign for innovative problem-solving to evoke empathy and emotion through a product or experience. Prior to IDEO Juliette was part of OXO’s design team in NY and at IN2 Innovation in Austin. She holds a BSc in Industrial Design from the University of Houston. Beyond design, Juliette finds inspiration in running, tennis, drawing, poetry, macro photography, and all things related to the ocean.